Friday, January 13, 2012

Who Gets the Credit...?

Above: Ways To Spend Your Budget on a Kitchen at Ikea 

Above: Homemade is Best campaign for Ikea's Cookbook. 

The first set of images were taken by photographer Carl Kleiner for an Ikea project to direct consumers on ways to put together items when purchasing them for their kitchens from Ikea. 

The second set of photographs is a little older and was taken to promote Ikea's cookbook Homemade is Best. 

However, it needs to be said that this was a collaborative project with stylist Evelina Bratell. Bratell arranged all the items and Kleiner took the photos. Who do you think should get more credit for this series? Do you think it's an even 50/50 split of labor? 

More images of Homemade is Best can be viewed here. 

- Grace

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