Thursday, April 26, 2012

Herbert Bayer + Universal

When Bauhaus first opened its doors in 1919 in Weimar Germany one of its first students was the Austrian Herbert Bayer. Bayer went on to become a teacher at the art school and created his Universal font in 1925. 

Bayer stripped typography of all superfluous elements and reduced it to its bare essentials. Bayer got rid of upper case letters and set the rule that letters could only be formed from straight lines and circles. 

In contemporary terms Universal was used for the credits on the show The Jeffersons, and Roseanne

Ignore that arrow pointing to the mug in the Roseanne image. 

One important element of Bauhaus that is often forgotten was its revolutionary fonts and ability to create convincing, unforgettable, and completely unique posters and advertisements. 

Can you think of anywhere you've seen Universal font in a contemporary setting? Let me know in the comments section. 

- Grace

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